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Introducing First Rodeo — My Next Big Leap

Hey friends,

If you’ve been following my journey, you know I’m a little obsessed with helping businesses grow. Over the last few years, I poured my heart into building Map Ranking, turning it from a one-man experiment into a seven-figure agency serving clients all across the country. It was a wild ride — the kind you walk away from thinking, “Damn… we actually pulled that off.”

And now, it’s time for my next chapter.

🌟 Meet First Rodeo — A New Agency for a New Era

Today, I’m thrilled to officially launch First Rodeo, my new agency focused on:

  • Fractional CMO services
  • Growth consulting
  • Brand strategy and creative
  • Paid ads management
  • Marketing leadership for businesses that need clarity, direction, and results

First Rodeo is built for founders and teams who want senior-level strategy without the corporate fluff, the delays, or the “let’s schedule another meeting” energy.

This is hands-on, high-accountability, roll-up-your-sleeves marketing leadership — the kind that moves revenue, not just KPIs.

🐎 Why “First Rodeo”?

Because business feels like a rodeo. Chaotic. Fast. Unpredictable.
Most founders are holding onto the bull and just hoping not to get thrown off.

First Rodeo exists to steady the ride — to bring the strategy, systems, and direction that let business owners stop playing defense and start scaling intentionally.

And yes, the name is also a wink to the classic line: “This ain’t my first rodeo.”
Because after building Map Ranking into a seven-figure agency, I know exactly what it takes to grow, hire, systemize, delegate, scale, and keep going when things get messy.

📈 What makes First Rodeo different?

This agency is not about deliverables — it’s about leadership.

You’re not hiring a vendor.
You’re bringing in a CMO who has:

  • Built a seven-figure agency
  • Led hundreds of campaigns
  • Managed multi-location brands across the U.S.
  • Systemized operations from zero to scale
  • Helped small businesses double, triple, or completely transform their revenue

And now, all of that experience is going into a new, boutique, high-impact growth service.

📰 Why this launch matters

This is more than rebranding.
It’s the evolution of a founder who:

  • Immigrated to the U.S.
  • Built a company from scratch
  • Broke into one of the most competitive industries in marketing
  • Grew a local SEO agency into a seven-figure success
  • And is now launching a second company focused on national-level strategy

It’s the kind of entrepreneurial journey that business publications love — because it’s real, scrappy, and rooted in results.

If you’re a founder, operator, or marketer building toward your own breakthrough, this new agency is for you.

💬 Want to chat about working together?

First Rodeo is now taking on a limited number of clients for:

  • Fractional CMO leadership
  • Paid ads strategy + management
  • Brand positioning
  • Growth consulting for agencies, local businesses, and service-based companies

If you want to scale smarter, faster, and with someone who’s been in the trenches — hit reply, or book a call at firstrodeo.com.

Thank you for being part of my journey.
This next chapter is going to be wild — and I’m grateful you’re here for the ride.

— Alex Uria
Founder, First Rodeo
Founder, Map Ranking

author avatar
Alex Uria
Hey 👋 I’m Alex Uria, the founder of Map Ranking, an advertising agency that helps home service businesses increase the number of exclusive, high-quality calls from Google.