Hoffer Pest Control – Vertical

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Map Pack Dominator – 12 Week Program

Map Check-Ins

Rank Tracker Grid

Local Engagement Booster

AI Optimization Add-On

Service and location content optimized for conversational and question-based searches.
Entity optimization to strengthen associations between the business, services, locations, and expertise.
Answer-first content sections and FAQs targeting common customer questions and AI-generated queries.
Optimization of existing service pages for clear facts, services, pricing factors, processes, and service-area information.
Brand and business information consistency across the website and key third-party sources.
Internal linking improvements to reinforce topical relationships between services, locations, blogs, and supporting content.
Ongoing monitoring and optimization for visibility across AI search platforms.

SEO Comparison Table

SEO Foundations

What’s Included:

Complete GBP Optimization & Management
GBP Weekly Updates
Review Management
Website and GBP alignment
Map Ranking Technology (Map Check-Ins & CTR Booster)
Schema markup implementation for location page
Advanced Topicality Add-On
Advanced Schema Add-On
AI Optimization Add-On
Citation Booster Add-On

Full Local SEO

What’s Included:

Complete GBP Optimization & Management
GBP Weekly Updates
Review Management
Website and GBP alignment
Map Ranking Technology (Map Check-Ins & CTR Booster)
Schema markup implementation for location page
Advanced Topicality Add-On (increased frequency)
Advanced Schema Add-On
AI Optimization Add-On
Citation Booster Add-On

Schema Add-On

Individual Service schema implementation for each service page.
Monthly optimization of completed service pages and their schemas.
Local schema implementation and recurring optimization.
Blog schema implementation and optimization.

Topicality Add-On

Category topic research.
Monthly Topicality Optimization (may rotate between Blog & Service Pages, location pages)
12 SEO blog posts annually.
Blog schema implementation and optimization.
Internal linking between blog posts, service pages, and the primary landing page.
Two press releases annually.

AI Optimization Add-On

Service and location content optimized for conversational and question-based searches.
Entity optimization to strengthen associations between the business, services, locations, and expertise.
Answer-first content sections and FAQs targeting common customer questions and AI-generated queries.
Optimization of existing service pages for clear facts, services, pricing factors, processes, and service-area information.
Brand and business information consistency across the website and key third-party sources.
Internal linking improvements to reinforce topical relationships between services, locations, blogs, and supporting content.
Ongoing monitoring and optimization for visibility across AI search platforms.

Citation Booster

We build a network of local seo citations for your business to improve your local search performance.
Citation building and data-aggregator submission.

Paid Ads Comparison Table

Paid Ads (Foundation)

What’s Included:

Google Ads (Search, Maps and PMax)
Local Service Ads
Dedicated Landing Page
Conversion Rate Optimization
Budgets under $2500/mo
Meta Ads (Available as replacement for Google Ads)

Paid Ads (Growth System)

What’s Included:

Google Ads (Search, Maps and PMax)
Local Service Ads
Dedicated Landing Page
Conversion Rate Optimization
Budgets between $2000/mo and $10,000/mo
Meta Ads (Available alongside Google Ads)

Hoffer Pest Control – Vertical

Resources

Case Studies

Map Ranking vs

Company

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SEO Foundations

Full Local SEO

Schema Add-On

Topicality Add-On

AI Optimization Add-On

Citation Booster

Paid Ads (Foundation)

Paid Ads (Growth System)